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Since 1876 · 5th Generation

A Family Story Woven Through Persian Rug History

For five generations, our family has been part of the story of Persian rug-weaving. Records held in the Tehran Carpet Museum trace how classic weaving centers — Kerman, Tabriz, Hamadan, and Isfahan — were adapted for European tastes through a Swiss–British trading house founded by Franz Theodor Strauss.

Much of that early trade in the Farahan region is believed to trace back to three influential Farahani statesmen, including Mirza Taghi Khan-e Farahani — known as Amir Kabir — Prime Minister of Persia until 1851. Decades later, Naser al-Din Shah’s European tours (1873, 1878, 1889) brought Persian culture to the courts of Queen Victoria and Emperor Franz Joseph I, and inspired Johann Strauss II to compose the “Persian March,” performed in Vienna in the Shah’s honor.

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A Living Art Form

A Craft Fit for Palaces and Museums

Persian rug-weaving is one of the world’s most celebrated textile traditions — collected by museums, prized at auction, and woven into the history of royal courts for centuries.

1

In the World’s Great Museums

The Ardabil Carpet — the world’s oldest dated carpet, completed around 1539–40 for Safavid Shah Tahmasp I — is held today by London’s Victoria & Albert Museum and the Los Angeles County Museum of Art. Persian rugs also form part of the permanent collections of the Metropolitan Museum of Art, the Louvre, and Russia’s Hermitage Museum.

2

Record-Breaking at Auction

In 2013, a 17th-century Persian “vase”-technique carpet from Kerman — once part of the Clark Collection — sold for $33.8 million at Sotheby’s New York, still the highest price ever paid for a rug at auction.

3

A Presence in Royal Courts

From Shah Abbas I’s silk-and-metal-thread gifts to Venice’s Doge’s Palace in the 16th century, to carpets woven for Britain’s royal residences under King George III, Persian and Persian-inspired rugs have furnished royal palaces for half a millennium.

Worldwide Presence

Our Global Locations

We operate warehouses and showrooms in Vienna, Hamburg, Dubai, New York, Los Angeles, and Tehran — coordinating global logistics, local distribution, and personalized consultations to ensure fast delivery and expert service worldwide.

Vienna

Lustkandlgasse 3/1/1-2a, 1090 Wien, Austria
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